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ROX UAE Opens Flagship Showroom in Abu Dhabi: Luxury Off-Road SUV Specs & Models Guide

  • 1 day ago
  • 4 min read

The Abu Dhabi automotive landscape just got significantly more exciting with the official arrival of ROX Motor in the UAE capital as of August 2026. As I stepped through the doors of the brand-new flagship showroom on Corniche Road, the bold engineering of the ROX 01 immediately commanded the space with its imposing stance and refined luxury aesthetic.

With premium off-road vehicles gaining immense traction across the Emirates, ROX UAE's physical expansion into Abu Dhabi brings a fresh high-tech alternative for dune enthusiasts and luxury SUV drivers alike. Here is my complete hands-on guide to the new showroom, available vehicle specifications, and what this expansion means for local buyers.

Inside the New ROX UAE Flagship Showroom in Abu Dhabi

a view of a city at night from the top of a skyscraper
a view of a city at night from the top of a skyscraper — representative image, photo by photohound via unsplash

Located strategically in Abu Dhabi's vibrant commercial district, the new ROX flagship showroom covers over 15,000 square feet of modern architectural design. The state-of-the-art space features interactive configurator lounges, private VIP handover suites, and a dedicated off-road lifestyle accessories zone.

During my visit, the customer experience felt seamless and high-tech. Visitors can explore custom exterior finishes, interior leather treatments, and custom expedition gear using immersive 3D screens before placing an order.

  • Location: Al Khubeirah / Corniche Area, Abu Dhabi

  • Showroom Area: 15,000+ sq ft interactive facility

  • Key Features: Digital configurator studio, VIP delivery bays, full service desk

*Tip: Book your test drive consultation online before visiting on weekends, as peak afternoon hours draw heavy foot traffic from SUV enthusiasts.*

ROX 01 SUV Performance & Powertrain Specifications

a view of a city at night from the top of a skyscraper
a view of a city at night from the top of a skyscraper — representative image, photo by photohound via unsplash

The centerpiece of the Abu Dhabi showroom is the ROX 01, an extended-range electric vehicle (EREV) built specifically to conquer desert terrain while delivering executive-class street performance. Powered by twin electric motors paired with a 1.5-liter turbocharged range extender, it yields impressive horsepower and long-distance endurance.

With intelligent all-wheel drive and adaptive air suspension, the ROX 01 handles highway cruising in total silence while maintaining serious off-road capability for Liwa dunes and wadi trails across the UAE.

  • Powertrain: Dual Motor EREV with 1.5T Range Extender

  • Total Output: 476 hp (350 kW) and 740 Nm torque

  • Pure EV Range: Up to 235 km (CLTC)

  • Combined Range: Exceeds 1,100 km on full tank and battery

Luxury Interior Features and Cabin Technology

a view of a city at night from the top of a skyscraper
a view of a city at night from the top of a skyscraper — representative image, photo by photohound via unsplash

Stepping inside the ROX 01 reveals an interior designed for both executive comfort and overland camping trips. High-grade Nappa leather seating comes standard with heating, ventilation, and massage functions across both front and second-row captain chairs.

The cabin dashboard is dominated by a 15.7-inch 3K infotainment display driven by dual Qualcomm Snapdragon chips. Passenger entertainment includes ceiling-mounted screens, a custom 14-speaker premium audio system, and integrated ambient lighting customizable across 256 colors.

  • Seating Configurations: 6-seater executive layout or 7-seater family arrangement

  • Displays: 15.7-inch main touchscreen and 15.6-inch rear roof entertainment screen

  • Comfort Tech: Dual wireless charging pads and tri-zone climate control with HEPA filtration

Off-Road Capability & Desert Preparedness

For UAE drivers who spend weekends outdoors, the ROX 01 comes factory-equipped with advanced terrain control systems. Drivers can switch between five tailored terrain modes including Sand, Snow, Mud, Rock, and Wading mode.

With a wading depth capability of 700mm and approach/departure angles exceeding 30 degrees, it competes directly with established luxury off-roaders while offering zero range anxiety during remote desert drives.

  • Wading Depth: 700 mm maximum water crossing capability

  • Ground Clearance: Up to 225 mm with active air suspension raised

  • Drive Modes: 5 terrain-specific modes + custom crawl control

*Tip: If you plan to tackle heavy dunes, opt for the factory option all-terrain tire package offered directly at the Abu Dhabi showroom.*

Warranty, Servicing, and After-Sales Support in Abu Dhabi

Purchasing a vehicle through the official ROX UAE showroom includes full official distributor warranty coverage and local servicing support. The Abu Dhabi facility is backed by a fully equipped service center with certified technicians trained on high-voltage EREV powertrains.

Buyers receive comprehensive service contracts covering regular maintenance intervals, roadside assistance across all seven Emirates, and over-the-air software update support.

  • Vehicle Warranty: 5-year / 150,000 km bumper-to-bumper warranty

  • Battery Warranty: 8-year / 160,000 km EV battery & drivetrain coverage

  • Service Network: Dedicated service centers in Abu Dhabi and Dubai

How ROX Fits into the UAE Business & Automotive Market

The opening of the Abu Dhabi flagship underscores the rapid expansion of luxury EREV and new-energy vehicles in the UAE market. As regional automotive demand shifts toward high-tech, sustainable transportation, brands offering extended-range electric mobility are capturing significant market share.

For entrepreneurs and executives tracking UAE business trends, ROX Motor's strategic retail presence reflects growing investor confidence and consumer appetite for next-generation SUV technology across the region.

  • Market Focus: Premium luxury EREV SUV segment

  • Regional Footprint: Showroom expansion across major UAE hubs

  • Consumer Trend: Strong demand for high-tech off-road capable EVs

*Disclaimer: All figures, specs, and market data are current as of August 2026. This article is for informational purposes only and does not constitute financial or investment advice.*

FAQ

Where is the new ROX UAE showroom located in Abu Dhabi?

The flagship ROX UAE showroom in Abu Dhabi is located in the prime Corniche district, offering full sales, vehicle configuration, and test drive services.

What is the driving range of the ROX 01 SUV in the UAE?

The ROX 01 features a pure electric range of up to 235 km and a combined extended range exceeding 1,100 km using its range extender system.

Does ROX offer official warranty and servicing in Abu Dhabi?

Yes, ROX UAE provides a 5-year/150,000 km vehicle warranty and an 8-year/160,000 km battery warranty along with local service center support.

What is the seating capacity of the ROX 01 SUV?

The ROX 01 is available in both a 6-seater executive layout with second-row captain chairs and a 7-seater family layout.

Pair It With

Angel Tyagi, Creator of Angel In Dubai

— Angel Tyagi, Creator of Angel In Dubai

Prices, timings and availability may change — always check directly with the venue before visiting. Not sponsored.

Rates and figures are indicative and were correct as of 3 August 2026; they change often, so verify with the provider before acting. This is general information, not financial advice.

Photo by Tom Chen via unsplash, Photo by PhotoHound via unsplash, Photo by PhotoHound via unsplash, Photo by PhotoHound via unsplash

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